Terms of Service

These Terms of Service (“Terms”) apply to the sulo.dev website and to every service provided by Sulo.Dev (“we,” “us,” or “our”). By using the website, requesting a free audit, accepting a proposal, or paying an invoice, you agree to these Terms. If you don’t agree, please don’t use our services.

If you sign a written proposal or agreement with us and it conflicts with these Terms, the written proposal or agreement controls for that engagement.

Sulo.Dev works remotely with businesses across the United States. Depending on your plan, our services may include:

• Custom websites, designed, built, and launched for your business
• AI receptionist that answers calls, texts back missed callers, and books appointments 24/7
• Paid advertising management on Google and Meta
• Automated lead follow-up through SMS and email sequences
• Analytics dashboards
• Custom AI automations and voice agents, inbound and outbound

What’s included in your engagement is described on the website or in your written proposal.

We offer a free audit to businesses considering our services. It costs nothing and creates no obligation to buy anything. When you request one, we’ll contact you by phone, text, or email about your request, as described in our Privacy Policy.

Every plan has a one-time setup fee and a recurring monthly fee. The setup fee and monthly fee for your plan are as listed on the website or in your written proposal.

• Setup fee. Due before work begins.
• Monthly fee. Billed each month, starting on the date your system goes live.
• Advertising budget. Not included in our fees. Your ad spend is paid by you directly to Google, Meta, or any other advertising platform.
• How you pay. Payments are processed by Stripe, by invoice or card billing. We never store your card details.
• Late or failed payments. If a payment is late or fails, we may pause your services, including the AI receptionist, follow-up, and ads management, until your account is brought up to date.

• Setup fees are non-refundable once work has begun.
• You can cancel your monthly service at any time with written notice. An email to contact@sulo.dev is fine. Your service continues until the end of the current billing period and then stops.
• We don’t give refunds or credits for partial months.
• After you cancel, we hand over your website files and content and transfer your domain to you. From then on, hosting and maintaining the website are your responsibility.
• The AI receptionist, ads management, and automations stop when your service ends.

Once your setup fee is paid, you own your website: the site itself, the custom code we write for it, its content, and your domain. If you cancel, we hand all of it over to you.

Parts of your system run on third-party tools, such as AI, phone, and SMS providers and hosting platforms. Those tools keep their own licenses and terms, and ownership of them doesn’t transfer to you or to us.

You agree to:

• Give us accurate information about your business, including your hours, services, prices, and anything the AI receptionist should tell callers.
• Provide content, access, and feedback in a timely way. Delays on your side can delay your launch.
• Only give us materials, such as text, photos, and logos, that you have the right to use.
• Follow the laws that apply to your own calls, texts, and ads. That includes getting any required consent for call recording, getting opt-in before texting your customers, honoring opt-out requests, and following the advertising policies of Google, Meta, and other platforms.
• Give your own customers any notices or consents required where you operate.

Our AI receptionist, voice agents, and automations are useful tools, but they have limits:

• AI can make mistakes. It may misunderstand a caller, give an incomplete answer, or book the wrong time. Please review important bookings and messages.
• It is not an emergency service. It must not be relied on for emergencies. If your business receives urgent calls, make sure callers have another way to reach a person or emergency services.
• Availability depends on third parties. These features rely on third-party telephony, SMS, and AI model providers. Outages or changes on their side can interrupt service, and we can’t guarantee uninterrupted operation.

We process your customers’ call and text information on your behalf only to provide the service, as described in our Privacy Policy.

We work hard to get you results, but we don’t guarantee any specific number of leads or calls, search rankings, revenue, or ad performance. Results depend on your market, budget, offer, and other factors outside our control.

Google, Meta, and other platforms may reject, limit, or suspend ads or ad accounts under their own policies. Those decisions are theirs, and we aren’t responsible for them.

A small number of businesses receive our services free of charge as founding clients. For these clients:

• The services provided and how long they’re free are agreed in writing.
• In exchange, the founding client agrees to give us honest feedback.
• A public review is optional. We never require a review to be positive, and reviews from founding clients are labeled on our site as coming from businesses that received free service.
• Apart from the fees that are waived, the rest of these Terms apply.

Except as stated in these Terms, our services are provided “as is,” without warranties of any kind, to the fullest extent permitted by law.

To the fullest extent permitted by law, Sulo.Dev’s total liability for any claim arising from these Terms or our services is limited to the fees you paid us in the 3 months before the claim arose. We are not liable for any indirect, incidental, special, or consequential damages, including lost profits, lost revenue, lost data, missed calls or bookings, or business interruption.

You can end your service at any time as described in section 5. We may suspend or end your service if you don’t pay, break these Terms, or use our services unlawfully, for example by texting people without their consent. We may also end service for any other reason with 30 days’ written notice.

When service ends for any reason, amounts already owed remain due, we hand over your website as described in section 5, and the sections of these Terms that by their nature should continue (including ownership, limitation of liability, and governing law) stay in effect.

If a disagreement comes up, please contact us first. Both sides agree to try to resolve any dispute through good-faith negotiation before starting any formal proceeding.

These Terms are governed by the laws of the state in which Sulo.Dev is based, without regard to its conflict-of-law rules. Any dispute that isn’t resolved through negotiation will be handled in the state or federal courts located in that state.

We may update these Terms from time to time. When we do, we’ll post the new version on this page with a new “Last updated” date, and we’ll email active clients about material changes. Continuing to use our services after an update means you accept the updated Terms.

Questions about these Terms? Get in touch: